About The Role

Do you believe in the true power of digital marketing and its ability to help transform a business? If so, Sunbelt Rentals UK could well be your next destination. A fantastic new opportunity has arisen for a Email Marketing Manager to join our successful Marketing team. It’s our vision to own the future of rentals and our mission to deliver a world-class experience - join us on our journey and you could make a real impact.

You will own and manage the email marketing strategy and communications plan targeted at both existing and new customers. Developing and execute onboarding, nurture and retention campaigns, ensuring that Sunbelt Rentals services remain at the forefront of customers’ minds, you will optimise growth through delivering an email programme that engages with customers and develops loyalty

Your duties will include:

Develop and execute an email marketing strategy to drive engagement, lead conversions and customer retention, aligning strategy with overall business objectives.
Design, build and write content for all emails, ensuring brand guidelines and best practices are followed.
Establish email performance benchmarks, summarise key insights and recommend actions to improve performance.
Generate and present monthly reports back to the business using analytics tools to gain insights and make informed decisions.
Support and educate colleagues across the business on general CRM/Email principles, developing and sharing insights and embedding best practices.
Create a testing plan to improve customer engagement and produce a record of what does/doesn’t work.
Manage activities in line with trading calendar to ensure email promotions are launched accurately and on time.
Stay informed about industry trends and best practices in email marketing to continually improve campaign effectiveness.
Work with our ESP Provider on future platform developments
Work with the internal sales teams to create a customer contact plan with new and existing customers.
Work with Digital Marketing team and wider Product Marketing team to develop seasonal campaigns and new product launches.
Develop and help bring in new solutions/technology to support customer communications.

What can we offer you in return? You’ll be joining a highly successful FTSE100 company, the UK’s largest equipment rental provider. We provide an Industry leading flexible rewards package including generous holiday allowance (with the opportunity to buy and sell annual leave), life assurance, retail discount scheme, employee recognition awards and a great Company pension scheme.

About You

If you join the team we’ll provide you with everything you need and ensure you are equipped for success. We’ll talk to you about your training and personal development needs and what you’d like to do to further your career and support your future aspirations.

To succeed in this role you will bring the following skill-set and behaviours:

Essential requirements:

Strong knowledge of Salesforce Marketing Cloud or similar platform.
Demonstrated experience working with databases, data analysis, segmentation.
Experience in customer acquisition, re-engagement and retention strategies.
Experience working with external agencies.

Desirable requirements:

Proficient in MS Office, especially Excel.
Able to utilise common digital marketing software (Google Analytics).
Knowledge of onsite user experience best practices.

About Us

Sunbelt Rentals is the leader in equipment rentals in the UK, Ireland, US and Canada - as well as specialist operations in Europe. We provide a range of solutions to every market and sector, including construction, industrial, energy, infrastructure, government and events. Our teams make the impossible possible and the unthinkable doable. Turning what if into what is.

Our people are at the heart of our values and they’re our greatest asset. We rely on you to look after our customers so in return, we take good care of you. We recognise the value and uniqueness of our team-mates and are committed to creating a diverse and inclusive Sunbelt Rentals, providing equality of opportunity and a culture of fairness and respect.

Your health, safety and wellbeing is really important to us. We’re raising awareness and providing support through initiatives such as our mental health awareness campaign and first-aider programme. You’ll also be able to access a 24-7 employee assistance helpline, counselling services and financial wellbeing support.

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Email Marketing Manager

About The Role

About You

About Us

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